NIO enters the global stage. It is not your average carmaker. NIO is the new kid on the block. NIO is different, special, daring, and great.
). In comparison with the big electric SUVs of Audi and Porsche, it is a matter of taste what to choose. NIO’s pricing is very competitive. The other models NIO is launching are for the same high luxury, high quality, and high price segments. By going for the top of the market, NIO is attacking the stigma all new foreign entrants to European and North American markets carry with them automatically.
NIO is different because it looks at the world differently. Tesla is different in the way it is vertically integrated. NIO is different because it is holistic. Other OEMs leave customer relations to the dealers and energy distribution to the gas and grid companies. NIO looks at these as the NIO community and serving it with Battery as a Service .
But for real success, the way NIO builds a community of users and supporters is perhaps even more important. Whether this business model works with regular customers when early adopters become a minority, time will tell.While “Power as a Service” would have been a better acronym than “Battery as a Service,” PaaS was already in widespread use, referring to Platform as a Service. That is why the world will know it asNIO has now deployed BaaS in China with some incredibly large numbers. That is until you realize how tremendously big China is. China is about 4 times the USA and 80 times the Netherlands.
Other carmakers are asked to participate in this system and the Chinese government is being lobbied to help normalize this standard and speed up adoption. It is too early to make any prediction about the potential success of this concept, but it is a very unique solution for people living in apartment complexes who can’t charge their cars at home.For charging, there are over 800 charging stations and growing in China.
Just for your understanding, 1,000 points is roughly 12 euros, which means that referring one person to buy a car is 144 euros. Just by opening the app, whether it is to control your car or check social media, doing this just once every day for 2 weeks is enough for free coffee. If you think of it as a chore, that could be tiresome, but if you see it as the same thing as opening Twitter or Instagram, then suddenly once a day seems like almost nothing.
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