Nintendo’s New Museum Invites You to Worship Your Own Memories

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Nintendo’s New Museum Invites You to Worship Your Own Memories
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The Kyoto-based exhibition is an interactive and emotional head trip that reminds more than it teaches.

, but in its seventh year on the market it’s looking a bit long in the tooth, without meaningful releases for nearly a year while its successor lurks in the shadows. And while the company opts to play coy about the, it’s spent much of its time focusing on theme parks and movies, seemingly committed to beating Disney at its own game. But everyone knows that Nintendo is going to do things their way, however confusing it may be.in Kyoto, Japan, it’s fair to say it was met with some skepticism.

Guests are encouraged to touch the Toads. “You can get rough with them,” a representative says. Slapping each of their bobbing heads, the Toads begin to shout, then harmonize. Their chants reinforce the almost religious nature of this space. The front of the cases shows box art for all the biggest releases, alongside every version of the console from across the globe, some fully dissected like technological cadavers. Overhead, monitors display Japanese-only advertisements and clips from various games with special audio that sends targeted sound waves to whoever’s standing directly in front of them. Titling your head slightly, you can hear next to nothing.

Downstairs, the artsy vibes give way to a carnival. Here, different versions of Nintendo gaming peripherals like 1966’s Ultra Hand toy grabber and the NES Zapper popularized by 1984’stake on immersive transformations as mega sized hands-on experiences. The Ultra Hand game is an extremely difficult county fair-type game where you have to physically squeeze and grab Poké Balls and more with suction cups off a conveyor belt.

The immersive experiences are effective at eliciting glee after touring the upstairs showroom. Tickling the nostalgic part of the brain before dropping people into supersized, dreamlike takes on beloved games is obvious, but potent. The only issue is that each game costs coins, of which guests will only have 10 per visit. Most activations cost two coins, but some like the shooting gallery cost up to four, meaning that the most things anyone could play in a day caps out at five.

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