Why Nintendo's new mobile push for Mario is such a big switch
div > div.group > p:first-child"> Mario may win many races, but Nintendo has been slow when it comes to mobile gaming. The planned release of Mario Kart Tour and Dr. Mario on mobile this summer will be a big test for the company, long a dominant player in the video-game console and game software markets.
Its experiments in mobile to date have had mixed results. Augmented reality phenomenon PokemonGo! attracted millions of fans but was part of a larger strategy to convince consumers to buy the Pokemon console games that were introduced a year after the mobile release. The game itself was developed by Niantic, a gaming start-up that was spun out of Google and in which Nintendo is a strategic investor.
Nintendo stock has fallen by roughly one-third in the past year. In recent history its shares fluctuated around the release of its blockbuster Switch console, a hybrid console that can be played on the move or connected to a TV. A huge revenue driver for Nintendo since its release, tens of millions of Switch units have been sold since its March 2017 release. Switch was the bestselling video-game console in the U.S.
In a recent recommendation of Nintendo shares to investors, Deutsche Bank cited the two smartphone game titles slated for mid-2019 as one of the drivers, but said the moves come amid a softer overall market for games software, and"after a dry spell and substantially diminished investor expectations." The bank's analysts added that investors' expectations are so low that"mobile gaming can be considered an incremental positive.
Adam Bankhurst, a writer for gaming industry publication IGN, said part of Nintendo's strategy is to offer companion games for mobile devices that will pair with console games. Bankhurst believes that this is both an opportunity to prep development teams for eventually moving their more complex titles to mobile and also creating a seamless playing experience where players can unlock characters and missions only from the mobile game.
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