The brand’s first virtual collection will launch on Swoosh in January 2023, shaped through activities such as interactive voting. But before would-be sneaker designers get too excited, details on just how this creator economy will workare extremely vague.
Although there will be no avatars at the time of launch, the brand’s stated ambition is for the virtual products released on Swoosh to become wearable on and off the platform. “I can imagine the avatars on RTFKT being able to wear our wearables, as well as avatars in games you already play,” says Ron Faris, VP/GM of Nike Virtual Studios, the brand’s arm launched in early 2022 to focus on the virtual sphere.
By launching Swoosh, Nike may be creating its own virtual world that won’t need to rely on other platforms. Nikeland could be subsumed into Swoosh, but interoperability will surely have to be front and center for that to succeed. This is the very reason, Improbable’s division that builds metaverses for third parties, requires clients to ensure all of its virtual spaces be interoperable.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Nike's big push into the blockchain starts with '.Swoosh' | EngadgetNike is launching a blockchain platform, '.Swoosh,' where it hopes fans will collect and create virtual goods..
Lire la suite »
Suni Lee's Must Haves: From Nike Dunk Low Sneakers to a Dry-Skin Cure-AllOlympic gymnast Suni Lee sat down with POPSUGAR to discuss her new partnership with Clif Bar, mental health in sports, and her must-have products.
Lire la suite »
November Girl Group Brand Reputation Rankings AnnouncedThe Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from October 13 to November 13. BLACKPINK topped the list for the sixth consecutive month
Lire la suite »
This Vegan Beauty Brand Is Our Go-To For Affordable Skin CarePacifica Beauty's vegan lineup includes The lineup includes fragrances, skin care, makeup, hair care, lotions, deodorants, and more.
Lire la suite »