Nike reveals its plan to focus on women athletes in 2019, including new high-tech products and a Women's World Cup deal

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Nike reveals its plan to focus on women athletes in 2019, including new high-tech products and a Women's World Cup deal
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Nike is designing 14 national team uniforms for the FIFA Women's World Cup this summer and launching products across womenswear.

announced on Monday that it is sponsoring 14 national teams for the FIFA Women's World Cup this summer and will be rolling out new products across womenswear later in the year.

On Monday, the retail giant announced it will be sponsoring 14 national teams for the FIFA Women's World Cup this summer and unveiled designs for new team uniforms. In addition, it announced innovation across the womenswear category, launching new products such as a high-tech sports bra and World Cup-inspired apparel.

She continued:"We are committed to using our brand as a catalyst to help bring that energy in women's sport to more people around the world." "The bra is constructed with an ultra-soft nylon-spandex yarn that form-fits to your body, using two single-layer panels that are assembled for a seamless feel," Nike wrote in a press release to launch the product.

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