To celebrate the third season of Ted Lasso, releasing this Wednesday, Nike has announced a partnership with the Emmy award-winning TV show.
Ted Lasso
, releasing this Wednesday, Nike has announced a partnership with the Emmy award-winning program by introducing an AFC Richmond collection with jerseys, fleeces, scarves, and more. What’s interesting about this Nike x Ted Lasso collection is the number of pieces available. The key item is a two-tone AFC Richmond stadium jersey. There is also merch available in navy, grey, bright blue, and orange. What really sells this crossover is that Nike even included AFC Richmond’s fake sponsors, such as the fictional dating app Bantr.If the world of sport has taught us anything, it’s that this jersey won’t make you great. No way. You’re gonna do that all on your own.
From Apple’s summary: “In the wake of Nate’s contentious departure from Richmond, Roy Kent steps up as assistant coach alongside Beard . Meanwhile, while Ted deals with pressures at work, he continues to wrestle with his own personal issues back home, Rebecca is focused on defeating Rupert, and Keeley navigates being the boss of her own PR agency. Things seem to be falling apart both on and off the pitch, but Team Lasso is set to give it their best shot anyway.
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