The new technology, known as Nike Fit, will be rolled out in the US in July.
is rolling out new technology that will enable customers to find their perfect fit of shoe from the brand.
This summer, Nike is rolling out a new technology that will enable customers to find their perfect shoe size. Customers only need to log on to the app and scan their feet using their smartphone camera. A machine algorithm will then recommend the best fit for a particular type of Nike shoe. The entire process takes seconds.
Nike won't be doing away with sizes altogether — customers aren't quite ready for that, Martin said. The new technology means that shoppers will be directed toward the size that fits them best rather than have them automatically opt for the size they think they may be.
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