Nike Outperforms in North America and Europe, but Falls Short in Asia

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Nike Outperforms in North America and Europe, but Falls Short in Asia
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But investors didn’t seem to mind. Company shares shot up more than 6% in after-hours trading.

Still, headwinds loomed in China during the most recent quarter, causing total sales to fall 5 percent, the digital business down 19 percent.

Company executives on the call also said digital operations in Ukraine and Russia remain on pause for the moment, adding that less than 1 percent of Nike’s total revenue stream comes from those countries. “Nike will always be a growth company,” he said. “Consumers desire to wear athletic apparel in all areas of their lives is here to stay.”

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