Nike Is Investing in Women's Basketball

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Nike Is Investing in Women's Basketball
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Women's basketball is getting the equity it deserves

just announced that it’s made its biggest-ever investment in the WNBA so that it can help shape the next generation of players, fans and aspiring girls who play the sport.

This investment hopefully will impact the league’s popularity and, over time, increase pay grade for its pro athletes. Earlier this week, WNBA star Elizabeth Cambage took to Twitter to talk about pay disparity — specifically the pay gap between players and coaches.

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