Nike critics launch a 'burn bra challenge' and rail against its treatment of female athletes amid growing backlash for its work with a transgender influencer
The backlash against Nike for its partnership with transgender influencer Dylan Mulvaney continued this weekend after a critic started a"burn bra challenge" on TikTok.The influencer's sponsorship deals with companies including Nike, Bud Light, and Kate Spade have been, with supporters celebrating advertising inclusivity and critics saying the companies are pushing a"woke" agenda.
Last week, a TikTok user started a"burn bra challenge" and recorded a video of herself lighting her Nike bra on fire, saying Nike should be"ashamed of itself." "You chose a little boy with no breasts and some junk in his pants to represent real women," the TikTok user said,The video is no longer available. The associated account also is no longer available. The owner of a new account with a similar screen name claimed it was banned for"speaking out against Nike."
On Twitter, Caitlyn Jenner criticized Nike in early April for a"double standard," noting how the company mistreated Olympic legend Allyson Felix, while celebrating Mulvaney.
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