By signing a contract with DNA Model Management, Nigel Sylvester take his latest step into fashion
On a recent Monday afternoon, DNA Model Management’s newest signing whipped around the corner in New York’s Chinatown, playing La Roux in his Mercedes-Benz G-Class.was en route from lunch to Coleman Skatepark, tucked under the Manhattan Bridge, where he said he often practices the BMX tricks that end up in his POV travelogue video series,or on Instagram for his 374,000 or so followers.
He tended to speak about BMX in comparison to career arcs in music or fashion. “How do I bring all the different things that I’m into into my world,” he asked at one point, “and share that with people who are interested in BMX?” Sylvester said that a style-oriented view of BMX was familiar to him growing up in Laurelton, Queens. “As a young kid, before you got a car, you had a bike,” he said. “Having a dope bike was a statement in the hood, like having a cool pair of sneakers or the latest jacket.” But he didn’t view the sport as a professional possibility until he started spending more time in Union Square, starting at age 15. “This whole entire world opened up to me,” he said of the riders he fell in with there.
Fourteen years later, Sylvester is likely the BMX athlete whom those outside the sport know best, through social media or otherwise. He’d seenriding in the N.E.R.D. videos for “Provider” and “Lapdance” when he was a teenager. “Prior to me there were [other] dudes who were riding who said, You know what, I don’t care about contests, I only care about videos,” Sylvester said. He was used to hearing music he cared about in other riders’ videos.
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