Nielsen is signaling its seriousness about making strides in the measurement of streaming, given the increasing popularity of that way of viewing. The dominant measurement firm said it is streamlin…
The dominant measurement firm said it is streamlining its streaming measurement products into a single suite designed to be more comprehensive. The new setup encompasses ad-supported and subscription-based services across content, ads and platforms. The consolidated approach comes as viewers now spend one-quarter of their total viewing time watching streaming and the traditional pay-TV bundle continues to shrink.
The increasing flame underneath Nielsen comes as the picture of viewing grows ever more complex. Ratings have never been perfect, and Nielsen has been pilloried by industry stakeholders since the very dawn of the television medium in the middle of the 20th century. But technology races on, yet the amount of information being disseminated about viewing is on the decline. Nielsen has been measuring U.S.
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