Nickelodeon's powerful 'I can't breathe' PSA ignites conversation around importance of talking to children about racism

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Nickelodeon's powerful 'I can't breathe' PSA ignites conversation around importance of talking to children about racism
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People weighed in on the powerful PSA shown on Nickelodeon in lieu of the channel's regularly scheduled programming.

Others expressed the privilege in being concerned that the video is the scariest thing that a child has seen, while parents of black children have shared that conversations about race and the threats that face them as a result of it are something that they can’t afford to avoid.

White parents mad about a screen that says"I can't breathe" on Nickelodeon for under 10 minutes but not realizing that Black parents of kids who are the same age get the talk about what to do if a police officer confronts them so they don't get killed.Imagine raising kids old enough to read and understand the words on Nickelodeon's"I can't breathe" PSA, but also raising those kids to be more afraid of that ad than what happens to their classmates of color.

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