NFT pioneer Olive Allen wants to introduce the art world to the Metaverse. Her vision of the future looks nothing like Zuckerberg’s:
Olive Allen at the opening of her exhibition"Welcome to the Metaverse" at Postmasters Gallery. Photo: Patrick McMullan/PMC/PMC. Courtesy of the artist.
With its cheap, roller-rink lighting and glitchy soundtrack, Allen’s exhibition doesn’t actually capture the essence of the metaverse—at least not the utopian vision peddled by Mark Zuckerberg and other tech evangelists. But it does get at some of the affects we associate with the word in 2022: ‘90s nostalgia, corporate co-optation, video-game aesthetics, venomous reply-guy vibes.
It was around this time, too, that Allen began making digital artworks on a tablet, slowly ingratiating herself into the then-nascent communities forming around crypto art. She founded her own NFT marketplace and social platform, called Decadent, and moved to San Francisco to get the startup off the ground.
“I’ve always been fascinated by those techniques, utilized by streetwear brands,” Allen said in an interview for. “I understand the mechanics of it. You buy and you flip. It’s an adrenaline rush. Achievement unlocked.”
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