The NFL seeks to play in new European cities in the future while also growing its brand in Britain, where American football is more popular than ever.
“Rather than feeling like it’s a traveling circus that arrives in the U.K. and is relevant when there’s one game in London and then the Super Bowl, it really feels like the NFL is part of the sporting fabric of the U.K.,” said Henry Hodgson, the NFL's general manager for Britain.
Last year's switch from the BBC to ITV — which will carry two London games as well as a highlights show through the season free for viewers — gave the NFL more control over programming that it has shaped toward 12- to 24-year-olds. The NFL won't overtake the Premier League for popularity in Britain but it says it has 14 million fans with 3 million deemed “avid” fans. The comparable figures in Germany — which Results of a survey by media consulting firm Altman Solon indicate good consumer trends for the NFL in Britain. It showed 28% of respondents said the NFL is in their top-five of favorite leagues; Germany was next highest at 21%.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
As the NFL scouts for new European hosts, league still sees room to grow in BritainThe NFL has added games in Germany and has its eye on Spain. So it’s easy to overlook old standby Britain.
Lire la suite »
Don't expect European-like travel times if doing the Texas-style 'European' vacationIt's a popular idea: visit the European-named cities in Texas instead of going across the pond. Don't expect European-like distances between cities, though.
Lire la suite »
European equities slide to fresh lows, FTSE closes down 60 points into £7,624European stock indexes closed broadly lower for Monday, with the German DAX taking pride-of-place as the biggest loser for the day, shedding 151 point
Lire la suite »
Crypto Companies Eye European Expansion While Some Plan to Make an ExitCrypto firms flock to Europe for favorable regulations. eToro, Galaxy Digital, and Ark Invest among those expanding operations.
Lire la suite »
European captain Luke Donald is going with statistics over history at the Ryder CupLuke Donald is ignoring history when it comes to starting off the Ryder Cup. The Europeans have opted to play fourballs for the opening session every year since 1997.
Lire la suite »
European Union member states weaken proposal to lower vehicle emissionsEuropean Union member states have diluted the European Commission's proposal to update pollution standards for new combustion engine vehicles.
Lire la suite »