EverPass Media will offer NFL Sunday Ticket to commercial venues, with YouTube holding consumer rights to the package.
“Making our games as widely available as possible has been the bedrock of our media strategy and Sunday Ticket’s presence in bars, restaurants and other commercial venues provides millions of fans a way to watch all out-of-market games on Sunday afternoons,” said Brian Rolapp, the NFL’s Chief Media and Business Officer. “We look forward to working with EverPass Media to expand the Sunday Ticket footprint in commercial establishments across the country.
EverPass will be led by media veterans Derek Chang, who will be executive chairman, and Alex Kaplan, who will be CEO. According to RedBird and the NFL, while its first offering will be Sunday Ticket, it “intends to grow its content offering beyond NFL Sunday Ticket, providing businesses a broader premium live sports and entertainment service both in the US and globally.”
“Creating a platform that allows commercial establishments to deliver the content that their customers desire is a significant opportunity and technology allows us to aggregate this content to a platform that can scale and evolve the viewing experience,” adds Chang.
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