Next Act for Apple Veteran Ron Johnson Is Taking Home-Delivery Startup Public

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Next Act for Apple Veteran Ron Johnson Is Taking Home-Delivery Startup Public
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The man behind the Genius Bar at Apple stores is now leading a startup that is working to take home delivery of electronics to a higher level

Ten years after leaving his role as Apple Inc.’s top salesman and eight years after an inglorious tenure as chief executive of J.C. Penney, Ron Johnson wants to remake the retail world again.

Mr. Johnson, 63 years old, has been running a company called Enjoy Technology Inc. that aims to address an emerging problem for high-end electronics makers and luxury brands. Many of those companies pay close attention to customer experiences, only to have the final product, if delivered, arrive in a cardboard box thrown on the doorstep. He built his company to bring high-end shopping into the living room.

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