Gov. Gavin Newsom vetoed legislation to allow cannabis products to be advertised on freeway billboards.
Gov. Gavin Newsom vetoed legislation Friday that would have allowed cannabis products to be advertised on freeway billboards in most of California, a bill that sought to negate a court order in November that had banned the signs.
Assemblyman Bill Quirk said his bill was necessary to help the state’s legal cannabis industry, which has struggled in the face of high taxes and bans on cannabis shops by most cities.“We have not done enough to help the legal cannabis industry thrive,” Quirk said. “The legal cannabis industry has a very limited and narrow set of marketing avenues available to them.
However, San Luis Obispo County Superior Court Judge Ginger E. Garrett ruled that Proposition 64, because it was approved by voters,The ruling forced the state to direct cannabis firms to remove their ads from billboards in areas that included 4,315 miles of interstate highways, including the 5 and the 80, and state highways that cross state borders.
Rizzo noted that Newsom was instrumental in putting Proposition 64 on the ballot and was the highest-level politician who supported the initiative.
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