News 4 anchors Taylor Pollock, Carmen Fuentes and at least one member of the 4Warn Weather team will broadcast live from each city each Friday evening starting with News 4 First at Four at 4:00 p.m. CT.
“This is about celebrating what makes the Wiregrass so special,” said WTVY VP/GM Robby Thomas. “There are so many unique and interesting stories in the communities we serve, and this is a great reason to get out there and find them. We invite anyone to come out and see us while we’re in town!”
WTVY News 4 at Five and News 4 at 5:30 on NBC Wiregrass will be dedicated to showcasing the host communities, featuring special content and local interviews. WTVY News 4 at Six will have its standard news format, but still feature a wrap-up of the visit and preview WTVY’s next stop on the tour. WTVY will be bringing its state-of-the-art rolling control room with plans to have staff on hand to help program weather radios, personalize news and weather app settings, give away promotional items while supplies last, and give everyone an opportunity to meet and greet familiar News 4 on-air personalities.
Each tour stop will be unique. The title sponsor of the tour, Alabama Motor Express , will also be joining, along with local sponsors in each town who will contribute to the spectacle and festivities.
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