New York Times Agrees to Purchase the Athletic

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New York Times Agrees to Purchase the Athletic
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  • 📰 WSJ
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  • 2 min. at publisher
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  • News: 5%
  • Publisher: 63%

New York Times said it has agreed to acquire sports-media company the Athletic for $550 million, a deal that could help the publisher expand its subscription offerings and draw in young readers

The Athletic charges $7.99 a month for sports content, including coverage of teams in all the major sports, competing against sites such as the Ringer, Bleacher Report, Yahoo Sports and ESPN.com. The Athletic had 1.

2 million subscribers as of December, according to the Times.
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