New Toyota CEO's Top Priority Is To Revamp EV Strategy via insideevs.com
while also promising big changes on the EV front. He noted that the renewed focus on EVs is not in reaction to increased competition from US and Chinese startups as well as traditional rivals like General Motors and Volkswagen.
Rather, Toyota sees this as the time to develop a next generation of EVs that better channel its brand identity and its competence as a low-cost, efficient manufacturer."The competitiveness and cost of BEVs is going to be a very big challenge," he said."The first is business reform starting with next-generation BEV.
The executive said more details will likely be offered in April after he takes office. Lexus, the company he's currently heading as president, will have a leading role in steering the EV push.. Toyota, as a whole, is targeting global sales of 3.5 million EVs in that time frame. It won't be easy getting there seeing as Toyota sold only 24,466 pure electric vehicles worldwide last year.
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