New TikTok CEO Kevin Mayer highlights music and gaming as focus areas in his first statements after being poached from Disney
While some esports organizations have dipped their toes into TikTok in recent months, it's still early days for gaming creators on the platform.
For more stories on how brands, record labels, and esports companies are taking advantage of music and gaming trends on TikTok, check out these Business Insider Prime posts:: Business Insider spoke to the marketing team at Sony Music's Legacy Recordings to learn about its strategy for promoting trending songs on TikTok.
: Business Insider spoke to RekTGlobal's chairman and the CEO of TalentX Gaming to learn more about their plan to grow gaming talent on TikTok. : Business Insider spoke to the cofounders of Movers+Shakers to learn more about their TikTok strategy and how brands fit into the app's future.
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TikTok Taps Disney Executive Kevin Mayer as New CEOAfter being passed over for the top job at the entertainment giant, Kevin Mayer is becoming chief executive of TikTok, in a jump from one of the industry’s most venerable names to one of its buzziest new arrivals.
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