The climate gains companies report can be misleading.
Photo by Tony Avelar/Bloomberg via Getty Images
The problem stems from companies’ reliance on Renewable Energy Certificates to back up their green claims. A company receives a REC by paying to support renewable energy projects around the world. When brands say that they’re powering their business with 100 percent renewable energy, they’re typically still using electricity generated by fossil fuels; they’re just buying up renewable energy certificates to try to cancel out the environmental impact of their energy use.
The environmental benefits RECs are supposed to offer come from bringing more clean energy online, which ostensibly crowds out fossil fuels and avoids greenhouse gas emissions.
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