It’s been established that older Americans share more fake news — the real question is why
To delve deeper into potential explanations, Brashier looked at two studies that found that age was one of the strongest predictors as to whether someone would share misinformation. The most immediately obvious explanation for this discrepancy, she says, is the fact that older adults are not digital natives the way millennials and Gen Z-ers, are, but “that’s not exactly fair,” she
What’s likely contributing to the phenomenon, Brashier says, is not how conservative or inherently gullible older adults are — it may have to do with “social changes that happen as we get older.” In general, she says, older people tend to have increasingly smaller social networks as they get older, as well as fewer of what she refers to as “weak ties,” or peripheral acquaintances . “As
Older adults also may approach the concept of sharing content differently than younger adults do, Brashier says. “If I disagree with an article, I might not share it at all,” she says. “Older adults might not interpret shares as an agreement or endorsement in the same way.” They also are less aware of the role algorithms play in surfacing content in news feeds, and how that shapes what you see as you scroll.
A lot of the common-sense approaches to fake news social media platforms have implemented may harm older users,” she says. She cites Facebook hiring third-party fact-checkers to flag information as false as one example: While that may sound effective in theory, there’s simply too much misinformation on social media for fact-checkers to keep up with, and both old and younger adults alike are likely to assume that, if a story is not labeled as false, that it’s more likely to be true.
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