A new report shows women's professional sports leagues are 'significantly underdeveloped' in Canada and explains how investors can tap into the lucrative business.
"What we found in the research is that fans of women's professional sport are young, they're diverse," Allison Sandmeyer-Graves, CEO of Canadian Women & Sport, a non-profit organization focusing on female empowerment in sports, told CTV's Your Morning on Monday. "This is a fantastic opportunity for all kinds of investors to connect with these fans and to use that as an opportunity to drive economic value, as well as social value here in Canada.
Early investments are being made by some Canadian companies but the report says there are further "breakthrough opportunities” as fandom rises.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Health Canada approves new antibody drug to help prevent serious RSV in babiesHealth Canada has approved a new antibody drug to help protect babies from serious illness caused by respiratory syncytial virus, or RSV.
Lire la suite »
Health Canada approves new antibody drug to help prevent serious RSV in babiesHealth Canada has approved a new antibody drug to help protect babies from serious illness caused by respiratory syncytial virus, or RSV.
Lire la suite »
Tesla readies export of new Model Y to Canada from China, source saysThe move would connect Tesla’s biggest and most cost-efficient factory in the world to North America, its largest market
Lire la suite »
Group aims to accelerate the growth of women’s pro sports in CanadaNew report says the time is right to invest in women’s pro sports in Canada with an estimated market size of $150-million to $200-million
Lire la suite »
Correctional Service Canada seizes kilo of tobacco, marijuana from Joyceville InstitutionCorrectional Service Canada has seized more than a kilogram of tobacco and a significant amount of marijuana at Joyceville Institution.
Lire la suite »
Nick Nurse will continue to coach Canada despite breakup with RaptorsNick Nurse will continue as head coach of Canada\u0027s men\u0027s basketball team despite breakup with Raptors.
Lire la suite »