“NIL deals,” the initials for Name Image Likeness, have become increasingly common for student athletes who can now profit from their talent. But there are few guidelines for those who are entering this chaotic new marketplace.
In a statement, the University of Miami said the school’s success has “positioned us well to help our current student-athletes maximize Name, Image & Likeness opportunities during their time at the University. We are appreciative of all our supporters, many of whom have partnered with our student-athletes to help market their businesses.” Texas and Tennessee declined to comment.
“Now, all the shady characters can come out of hiding,” said Andy Bark, who over the past few decades founded many of the top college recruiting events for high school athletes, describing middlemen and boosters who moved money through cars, prepaid debit cards, church baskets, even Starbucks cups stuffed with cash.
Amadou was propositioned by an extracurricular coach in the area to create a digital trading card with his highlights for an online recruiting platform. The card he designed on an introductory Zoom call remained online without his knowledge, he said, although he never profited or saw a contract.But athletic departments are growing frustrated as unaccountable boosters and agents shape the backroom market for recruits.
Howard said he stayed away from conversations involving money, conscious that taking a deal could jeopardize his eligibility to play high school sports in Florida. The logistics fell to a premier athlete management firm called Levels Sports Group. Days after meeting the agents over the phone, T.A. Cunningham departed home on an expenses-paid tour of USC, UCLA, Michigan, Michigan State, Central Michigan, Notre Dame, Texas and Texas A&M.
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