Former Crewe man swaps Volvo for Bentley as it ponders new battery-electric era.
After 10 years away from the brand, Robin Page has returned to Bentley. Previously Head of Interior Design from 2001 to 2013, he will now assume the position of Director of Design. His most recent roles were with Volvo, including of Head of Global Design and UX. Page succeeds, who, after only a short stint, went over to McLaren to be its Chief Design Officer.
Naturally, any senior position at a company like Bentley is a big role, but never more so than with the industry in such a period of upheaval. Decades of automotive design heritage and tradition must now be incorporated into entirely new vehicle architectures; an EV design that’s too radical, that embraces the opportunities of the technology too wholeheartedly, might alienate customers that have been with the brand for many years.
Robin Page said of his new role: “Having worked for 17 years at Bentley, I have always held a strong connection to the brand and kept a close eye on its evolution. To return and have the opportunity to help set the design language for the first Bentley BEVs, redefining the rules while keeping continuity to the past and present, is a challenge I am privileged to lead.” Given Bentley has pledged to be EV only by 2030, expect to see the fruits of his design labour in the not-too-distant future.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Bentley Embraces Tweed And Tailoring With New Huntsman Edition | CarscoopsBentley's latest bespoke models are based on the Bentayga Extended Wheelbase Azure and the Continental GTC Speed car auto cars
Lire la suite »
2025 Volvo EX30 to Be Revealed June 7; Is 200 Miles Enough Range?Volvo’s EX30 will be the brand’s smallest crossover, as well as the greenest. Here’s what this all-new model promises.
Lire la suite »
Volvo S60 D5 | Shed of the WeekFeel the need for Swede? Here's the Shed for you.
Lire la suite »
Former Google CEO says AI poses an 'existential risk' that puts lives in danger | EngadgetFormer Google chief Eric Schmidt is worried misused AI could get people 'harmed or killed.'.
Lire la suite »
2 former Alabama governors from opposite sides of the political aisle express doubts over executionsTwo former Alabama governors, from opposite sides of the political aisle, wrote in an opinion piece that they are now troubled by the state’s death penalty system and would commute the sentences of inmates sentenced by judicial override or divided juries.
Lire la suite »
Report: Seahawks work out former All-Ivy League QBWith the NFL approving a rule change to allow teams to dress an emergency QB, could the Seahawks keep a third signal caller on the 53 man roster this season?
Lire la suite »