If there was any doubt that college athletes capitalizing on name, image and likeness rights would trickle down to the high school level, it has now arrived, writes DanWolken.
USA Today's Dan Wolken and Paul Myerberg joined Sports Seriously to talk about how NIL collectives are changing college football — but for better or for worse?Shortly after the powerhouse St. John Bosco high school football team out of Southern California finishes its season opener this Friday, dozens of players will swap their jerseys for T-shirts representing KONGiQ, a sports performance and technology company.
“We’re a very collegiate-minded program,” head coach Jason Negro told USA TODAY Sports. “If there’s something colleges are doing, what better way to help our athletes than to provide them the same type of opportunity? I want to be a pioneer at the high school level, and I think we’re doing that at Bosco.”
"When you have the visibility of our program or IMG in Florida or Mater Dei, which is our biggest rival, there are people who want to be involved in sponsorships.” Earlier this year, KONGiQ approached Wickstrom about doing NIL deals with players. Though neither he nor Negro could be involved in the discussions, the school was happy to let the company meet with players and explain what they were offering. From there, it was completely up to the players to review the contracts and decide whether they wanted to opt into the deal. So far, Negro said he hadn’t heard of any players passing on the opportunity.
Though much has been made about how NIL has changed recruiting and the jobs of college coaches over the last year, there’s hardly been any conversation about how it’s playing out at the high school level. The reality, though, is that many top prospects — including several at St. John Bosco — are already finished with or deep into the recruiting process. That means, like it or not, they’ve already had multiple NIL offers come their way. In some cases, they’ve already secured future deals.
"As a high school football coach, this is just another layer of information I'm going to have to learn and be knowledgable in to be able to educate our young men as they come through,” Negro said. “Just as an example, we’re implementing a financial literacy course to help them deal with that and understand how to manage money and things like that.
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