Elon Musk has generated fresh interest in Twitter, but social media experts say it may only be temporary.
Sensor Tower data on user growth was mixed, showing that installations jumped 16% in Musk’s first month compared to the month previous but fell 3% on a year-over-year basis. The two research firms use their own sources and proprietary methods to reach their estimates, resulting in some variation.
Social media experts said the spark of interest may only be temporary, tied in part to the suspense around“People slow down to watch a crash scene in real life, so I think there’s a lot of rubbernecking going on,” said Matt Navarra, an industry analyst., has repeatedly cited internal measurements as evidence of record sign-ups of new users and record activity on Twitter overall.
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