Apple's decision to launch a 15-inch MacBook Air will be welcomed by many, but that decision comes with an added benefit for fans of the Mac platform.
"This tells us that Apple is likely to announce WWDC 2023 as soon as next week. The company generally makes the announcement via its developer website and via a press release posted on Apple Newsroom."... [+]
laptop during the WWDC22 at Apple Park on June 06, 2022 in Cupertino, California. Apple CEO Tim Cook kicked off the annual WWDC22 developer conference. One of the curious features of the launch of the MacBook Air M2 at WWDC last year , was the price point. Throughout the last years of the Intel-powered MacBooks, the Air would be the entry-level model starting at $999. When the new model arrived, the old model fell by the wayside and the newer hardware took its place at the $999 point.
That’s one of the big reasons why people were loathe to buy a new MacBook near the major events, why spend the money on nearly two-year old technology when it was about to be replaced?may focus heavily on Tim Cook’s new frontier of AR and VR with the launch of RealityOS and in all likelihood, a rather expensive ‘concept’ headset, but the annual reveal of the updated operating systems and new Apple Silicon chipsets will be part of the conference.
Both historical precedent and details found in many of Apple’s supply chains suggest that the same pattern will happen this year, with an M3-powered MacBook Air leading the mobile charge,for people who want the same laptop but with the word ‘Pro’ on the chassis, and a desk-bound Mac Mini. That leads to an interesting discussion on price. I can’t realistically see Apple lifting the price of the first MacBook Air M3 by another $200 on top of the existing MacBook Air M2; that premium is likely reserved for
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