New £250k Range Rover kick starts new era for SV arm | Autocar

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New £250k Range Rover kick starts new era for SV arm | Autocar
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This is the new, ultra-limited Range Rover SV Lansdowne Edition! Just 16 will be produced, with an eyewatering pricetag of £250,000 💰

A customer agency approach is now being favoured by SVO, meaning it deals with customers directly rather than through dealerships.

The Range Rover SV Lansdowne Edition, launched today, is limited to just 16 examples, with every one designed to be unique. All of the cars, which each carry a number stamp, have already been sold. The SV Lansdowne Edition gets a number of bespoke options, including exclusively commissioned Lansdowne Grey Gloss paint, accented with what Land Rover calls “unique design details”; 23in alloy wheels finished in satin black with grey inserts; and chrome detailing on the front and rear bumpers.

Inside, it has a unique rosewood interior, a ceramic finish to the controls, leather-bound carpeting and the usually optional Tailgate Event Suite as standard, enabling owners to sit on foldable chairs on the split-folding tailgate. “Alongside exceptional vehicles like the Lansdowne Edition, we're developing locations, services and events that provide unique and exclusive touchpoints for our clients,” said Patrick McGillycuddy, JLR UK sales director.

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