Netflix will stop shipping DVDs and Blu-rays at the end of September 2023, ending a 25-year run that ultimately led it to become the global streaming leader.
Netflix today in its first-quarter earnings letter — and in a note to, well, everyone — announced that it will stop shipping DVDs on September 29, 2023. That’s a big deal because Netflix has had its legacy DVD service all this time — and it’s what allowed the company to become the global leader in streaming entertainment in the first place.
Netflix, of course, started as a DVD rental company. You’d pay a monthly fee and then get a DVD in the mail, along with a return label. You’d watch the movie as much as you wanted, then ship it back and get the next thing in your queue. It was a phenomenal idea in a time in which individual DVDs would cost as much as a Netflix subscription, and it made countless flicks and series available outside of cable reruns.
“From the very beginning,” the letter to shareholders continued, “our members loved the choice and control that direct-to-consumer entertainment offered, including the variety and quality of our titles and the ability to binge watch entire series. DVD paved the way for streaming, ensuring that so much of what we started will continue long into the future.”
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