The streaming giant expects to roll out paid sharing 'more broadly' this financial quarter.
to shareholders, the streaming giant says it is implementing password-sharing changes as it puts more emphasis on revenue and profit growth.
Netflix expects to roll out paid sharing “more broadly” later this financial quarter, which ends on March 31. “As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with. As is the case today, all members will be able to watch while traveling, whether on a TV or mobile device.”
“From our experience in Latin America, we expect some cancel reaction in each market when we roll out paid sharing, which impacts near term member growth,” the letter states. “But as borrower households begin to activate their own standalone accounts and extra member accounts are added, we expect to see improved overall revenue, which is our goal with all plan and pricing changes.”
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