Following the company’s controversial password-sharing crackdown measures, Netflix has now removed its cheapest ad-free subscription plan.
Netflix has now removed its cheapest subscription plan without ads, which follows the company's crackdown on password sharing. As the streaming landscape continues to evolve, Netflix remains the most popular streaming platform by a significant margin. The company has, however, recently instituted some measures that have proven controversial.
SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Following the company's enhanced focus on eliminating password sharing, Variety now reports that Netflix's Basic Plan has been removed for users in the U.S. and the U.K. The removal of the plan, which was priced at $9.99/month in the U.S. and £6.99/month in the U.K., is seemingly part of a larger effort to encourage budget-conscious subscribers to sign up for the ad-supported tier.
Netflix's Subscription Tier Change Explained Netflix launched it's Standard with Ads tier last November, with the subscription costing $6.99 in the U.S. and £4.99 in the U.K. Despite some initial apprehension about the willingness of consumers to put up with ads, the new tier has proven to be a success, with data shared by Netflix earlier this year suggesting as much as 25% of new subscribers are opting for cheaper, ad-supported plans.
With a recent reckoning in terms of content expenditure versus revenue and subscriber growth, many streaming services are now instituting drastic cost-cutting measures such as writing off movies and shows or licensing them to ad-supported services. While Netflix has managed to largely avoid doing these specific measures so far, the company's crackdown on passwords and recent subscription changes are all part of a larger evolution currently happening in the streaming space.
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