Heard on the Street: Netflix readies its most ambitious slate yet of original movies, but quality so far has been mixed
By Dan Gallagher Oct. 21, 2019 12:29 pm ET Netflix NFLX 0.49% is readying a box-office assault. It could use fewer misfires.
In all, Netflix is set to debut 23 original movies during the fourth quarter of this year, according to tracking by Wedbush Securities. The company is relying on these releases to generate subscriber interest in the period. New seasons of Netflix’s popular original series, by contrast, won’t be as much of a factor as in the past. Netflix highlighted some of the risk of this shift last week when it projected 7.6 million new paid subscribers for the fourth quarter—well short of the 9.
Some of the company’s highest-profile efforts have really fallen flat with critics. “Bright,” a Will Smith movie billed by Netflix as its first big-budget event movie, released in late 2017 to a critical drubbing, earning a 27% score from ratings tally service called Rotten Tomatoes. “Murder Mystery” with Jennifer Aniston and Adam Sandler came out in June and garnered a 45% rating.
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