The premium ad-free plan, which allows for four streams at the same time, increased by $3 per month to $22.99 in the US. The one-stream basic US plan rose by $2 per month to $11.99.
The price hikes were announced in Netflix’s third quarter earnings report, which showed the company added 9 million new customers worldwide and posted revenue of $8.542 billion, in line with analyst forecasts. Earnings-per-share came in at $3.73. Wall Street had expected Netflix to pick up about 6 million new customers.
The company has been searching for ways to increase revenue as it nears market saturation in the US and faces competition from Walt Disney, Warner Bros Discovery and others.In Britain, the basic plan price rose by 1 pound to 7.99 pounds. In France, basic increased to by 2 Euros to 10.99 Euros. Netflix said it continued to dominate viewership even with the strikes with shows such as “One Piece.” Netflix programming accounted for 8% of television screen time, second only to YouTube, the company said, citing Nielsen data.
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