Netflix is slowly working toward making 100 million pay up instead of using someone else's account — and four more countries are on the list.
Anyone who’s using someone else’s Netflix login has been waiting with bated breath for more details about whether they’re soon going to have their friends pay more, get their own account, or something more draconian. Today, the streaming service outlined plans for four more countries — but the U.S. is not among them.
The bottom line is this: Subscribers in those countries will have the option to pay more for “up to two people they don’t live with.” That’ll get them a new login and password, and along with those, personalized recommendations. Essentially, it’s a subsidized account. It’ll cost about $6 in U.S. dollars, or $8 Canadian, $8 in New Zealand, 4 euros in Portugal, and $6 euros in Spain.
One small catch — you can only add one extra member with the 1080p-limited Standard plan or two with the 4K-enabled Premium plan. Password sharing once was a feature of a Netflix plan, not a bug, as the company openly celebrated its ability to spread beyond what actually was bringing it revenue. But 100 million households simply became too much money to leave on the table. And so in 2022, it began attempting to reverse that practice. Netflix has announced that it plans to expand that plan by the end of the first quarter of 2023.
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