Netflix confirms an ad-supported tier is coming
, company co-chief Ted Sarandos confirmed to guests at the Cannes Lions festival that Netflix is adding an ad-backed tier with a lower price. He stressed that the option wouldn't bring ads to Netflix"as you know it today" — as with rivals like Peacock, you'll still have the option to avoid marketing altogether. This is just for people who"don't mind advertising," he said.
The future option is an acknowledgment that Netflix left a large group of customers"off the table," according to Sarandos. The company for the first time in a decade this past quarter, and it's eager to return to growth quickly. An ad-supported plan could help with that goal by drawing in customers put off by Netflix's regular pricing.A Netflix spokesperson told Engadget that the company was"still in the early days" of developing the ad-based tier, and hadn't nailed down its approach. It's all"speculation" at present, the representative added. You can read the full statement below.
"We are still in the early days of deciding how to launch a lower priced, ad supported option and no decisions have been made. So this is all just speculation at this point." All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Netflix confirms an ad-supported tier is really, actually happeningAfter the company reported losing subscribers.
Lire la suite »
Netflix confirms its plans to launch a cheaper plan with ads | Digital TrendsNetflix's co-CEO has confirmed that the streaming giant will launch an ad-supported tier at a cheaper price than any other plan the company currently offers.
Lire la suite »
Netflix CEO confirms upcoming new plan with adsTed Sarandos confirmed that Netflix with ads is coming, without disclosing price or release date details for the cheaper subscription.
Lire la suite »
NBCUniversal, Google top contenders for tie-up with Netflix for ad-supported plan - WSJComcast Corp's NBCUniversal and Alphabet Inc's Google are leading the race for a tie-up with Netflix Inc to help it create an advertisement-supported subscription plan, the Wall Street Journal reported on Wednesday, citing sources.
Lire la suite »
Netflix co-CEO Sarandos says streaming service is bringing ads to platformNetflix Inc. Chief Executive Ted Sarandos made it official Thursday: Ads are coming to the streaming service, and the company is huddling with potential...
Lire la suite »
Engadget Podcast: Apple's baffling 13-inch MacBook Pro with M2 | EngadgetDevindra and Cherlynn chat with Laptop Magazine’s Editor-in-Chief, Sherri L.
Lire la suite »