Gaming has become an important part of global entertainment, especially with young audiences.
co-founder and co-chief executive officer Reed Hastings said Thursday that building out video gaming to where Netflix can "amaze our members by having the absolute best in the category" is his goal.. "When mobile gaming is world leading, and we're some of the best producers, like where we are in film today, having two of the top ten, then you should ask what's next. Let's nail the thing and not just be in it for the sake of being in it.
That's a tall task for Netflix, which is building its gaming unit from scratch. Netflix chief operating officer Greg Peters said Thursday the company plans to license "large game" intellectual property that "people will recognize" later this year. Hastings added Netflix will use its "walk, crawl, run" strategy around gaming, where it purposefully grows the business gradually to learn about user habits and use resources efficiently.
Netflix, of course, has used this general strategy before — in streaming video. The company licensed well-known movies and TV shows to build out its user base as a cable TV supplement before slowly wading into original content. After years of experimenting on a show-by-show or film-by-film basis, Netflix felt its recommendation algorithm and user data could accurately predict new popular original content.
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