To prod more people to pay for their own accounts, Netflix indicated it will expand a trial program it has been running in three Latin American countries in which subscribers can extend service to another household for a discounted price.
FILE- A Netflix logo is displayed on an iPhone in Philadelphia on July 17, 2017. Netflix is confronting a reckoning that will result in new barriers to prevent its video streaming services subscribers from sharing their passwords beyond their households and possibly inject ads into its programming line-up for the first time.
Netflix's customer base fell by 200,000 subscribers during the January-March quarter, the first contraction the streaming service has seen since it became available throughout most of the world other than China six years ago. The drop stemmed in part from Netflix's decision to withdraw from Russia to protest the war against Ukraine, resulting in a loss of 700,000 subscribers. Netflix projected a loss of another 2 million subscribers in the current April-June quarter.
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