Dave Pratt was a beloved voice in Phoenix radio, started a band and was known as the Morning Mayor. He shares his story and the keys to his success.
To the listeners who made him the top-rated morning-show host in metro Phoenix, Dave Pratt was the Morning Mayor, a title somewhat jokingly bestowed on the DJ by Phoenix's mayor-elect at the time, Terry Goddard.
His mom approached the owner and the next thing Pratt knew he was on the air as a"painfully horrible" 16-year-old DJ. When he started, he was doing research calls to ask what station people liked and why. On weekends, he would clean around the station, a doublewide trailer in a Guadalupe dirt lot."I even cleaned the bathrooms," Pratt recalls."I did all the menial jobs before finally earning my shot on a weekend late-night show, and yes, I was still horrible," he said. "I worked hard and improved by practicing in that little trailer studio every single night from 6 p.m. to 6 a.m.
"He was somewhat offended and said, 'Well then do it!'" Pratt said."So I did. And I named my band after a James Brown song to stick it to him." The only song he'd ever tried to sing was"Happy Birthday," until the Godfather of Soul stepped in."I ended up writing and recording over 86 songs," he said."And no, there will never be a Dave Pratt & the Sex Machine Band reunion show, although there have been many interesting offers."Pratt attributes his success to three things:"My listeners. My listeners and my listeners," he said.
Pratt's listeners followed once again in 2003 when he became the host of Dave Pratt in the Morning at KMLE-FM, despite the fact that he was spinning country records.Pratt himself is far more interested in news than music.
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