NCT's Jeno To Become 1st K-Pop Idol To Open A New York Fashion Week Runway Show NYFW
Additionally, SM Rookies Shohei and Eunseok will both be making appearances at the show as well.
Peter Do remarked, “I have so much respect for these artists because there is so much time put into their craft that people simply don’t see. Few realize the intensity of what is happening behind the scenes to achieve the end product; it’s very similar to fashion, so I identify with that process very much. As a brand forging its own path in the industry, we are proud to partner with the leading global player in K-pop to help write the future of fashion.
Explaining the “personal emotional significance” of “SM’s presence in different stages of my life,” the designer recalled, “There’s the nostalgia of listening to Girls’ Generation songs on the bus on my way to school. When we started the brand, we were listening to Red Velvet on repeat while building studio furniture.”
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