NCAA says it will let athletes benefit from name, image and likeness use; a plan is in the works

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NCAA says it will let athletes benefit from name, image and likeness use; a plan is in the works
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The NCAA says it will allow college athletes to benefit from their name, image and likeness but still doesn't have an actual plan on how to do that

“unconstitutional” and an “existential threat,” the NCAA Board of Governors voted unanimously Tuesday to permit college athletes to benefit from the use of their name, image and likeness “in a manner consistent with the collegiate model.”

“We must embrace change to provide the best possible experience for college athletes,” said Ohio State President Michael V. Drake, the chair of the NCAA Board of Governors. “Additional flexibility in this area can and must continue to support college sports as a part of higher education.

“Ensure rules are transparent, focused and enforceable and facilitate fair and balanced competition.”“Make clear that compensation for athletics performance or participation is impermissible.”“Protect the recruiting environment and prohibit inducements to select, remain at, or transfer to a specific institution.”

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