The Stanford junior joins the ranks of other top performers monetizing their college running.
, which has about 33,000 subscribers. His video giving a tour of the Stanford dining hall has been seen 53,000 times.
The terms of the deal were not disclosed. As per NIL rules, the contract can’t be based on Hicks’s athletic performance. He won’t earn a bonus, for instance, if he wins another NCAA title on the track., will be paid to promote Nike products through social media posts and appearances. Hicks has two more years of cross-country eligibility and one more year of eligibility for indoor and outdoor track. He wrote in his email that this deal doesn’t necessarily change the calculus for when he might turn pro.
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