The new offering will target “global brands and international marketers,” and will be an expansion of NBCUniversal’s One Platform ad strategy.
Comcast is uniting its NBCUniversal and Sky business units with a new advertising and partnerships offering. The company revealed the new ad solution during an industry update event that it streamed to its advertising clients Monday morning.
The event, called the "One Industry Update," took place at the same time the company had been scheduled to hold its traditional upfront presentation at Radio City Music Hall in New York. It was not a replacement for the upfront, with the company still planning a virtual event for consumers and marketers at a later date.
NBCUniversal says the combined content investment across both companies amounts to $24 billion, and that content from the two companies combine to reach more than half a billion viewers in more than 160 countries.
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