NBCUniversal adds heft to Peacock before July 15 launch with licensing deal for ViacomCBS movies and TV shows.
Prime Video, and HBO Max when it debuts nationally on July 15. Peacock is offering a free, ad-supported tier with 7,500 hours of movies and shows and a premium tier with 15,000 for $4.99 per month, with ads. There will also be an option to pay $9.99 per month to get the premium tier without ads. The ViacomCBS titles will be mixed between the free and premium tiers, according to a person familiar with the matter, who asked not to be named because the details of the deal are private.
ViacomCBS benefits from monetizing some of its library content outside of its own streaming service. ViacomCBS has been among the most aggressive renters of its own content for years. The company generated about $6.5 billion in content licensing revenue in 2019 and took in about $1.6 billion in the first quarter of 2020.
Some executives at NBCUniversal have worried if Peacock has enough heft to compete with Netflix and Disney. More than two years ago, former NBC CEO Steve Burke heldto launch a joint streaming service which would have combined the two companies' libraries, but AT&T said no, choosing to focus on HBO Max.
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