NBCUniversal has plans to build a larger audience for their Paris Olympics this summer with a parade of high profile celebrities featured in their 7,000 hours of competition coverage and related programming
with a parade of high-profile celebrities featured in their 7,000 hours of competition coverage and related programming this summer.
“This kind of celebrity wouldn’t have been part of NBC Olympics coverage of the past. Now it’s one of the foundational elements,” Rick Cordella, president of NBC Sports,This Olympics will break with previous games in having events streamed live on Peacock. Broadcasts of the past aired popular events on tape delay. The change to live streaming will require having different prime-time programming.
The games will start around 3 a.m. and end around 6 p.m. Eastern time. Paris is six hours ahead of Washington, D.C.for various hosting assignments. Snoop Dogg will provide man-on-the-street interviews, while Clarkson and Manning will host the opening ceremony on July 26. Fallon will host the closing ceremony alongside Mike Tirico, NFL play-by-play announcer on NBC’sNBC is aiming for more than 20% of Olympics viewership to come from the Peacock streaming platform..
Beyond the broadcast, the games have been dealing with their own organizational concerns in getting the event prepared in Paris. Recently, a water protection organization cautioned swimmers about theOrganizers also told athletes in February that there will be no air conditioning in the eco-friendly athletic village. The Summer Games are aiming to cut emissions by being the “greenest” ever competition.
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