The Minnesota Timberwolves this month became the latest NBA team to name a chief experience officer as the title continues to spread across industries
as companies tried to better attract and retain customers, but it has garnered more attention as consumer behavior changed during Covid-19.
“Teams and organizations for a number of years now have been trying to change and they’ve been trying to create more of a tie in to music and entertainment and culture and fashion instead of just the on-court product,” Mr. Neligan said. “We want to be a big piece of their ecosystem in season and offseason and how we stay connected with them and how we elevate their experience with the team,” said Mr. Watts, who was hired away from the sports agency Klutch Sports Group.as top executives reason it can be as important to the bottom line as the customer experience.
There are no chief experience officer titles in the National Football League or Major League Baseball, where related responsibilities are typically handled by departments such as marketing and guest relations.
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