NBA finalizes $76 billion broadcasting deal with Disney, Amazon, Comcast, Athletic reports
)'s Amazon Prime Video new partners, while maintaining Disney's ESPN as the home of the NBA finals, the Athletic reported on Wednesday, citing sources. The deal worth $76 billion will extend for 11 seasons, the report said, citing executives with direct knowledge of the deals. The new agreement, which is more than three times its current deal, comes as sports becomes a powerful draw for media companies trying to expand premium viewership.
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