National Cinema Day will return this Sunday, August 27, for a second edition, the nonprofit Cinema Foundation announced today, with discounted admissions for all movies at over 3,000 participa…
for a second edition, the nonprofit Cinema Foundation announced today, with discounted admissions for all movies at over 3,000 participating theaters with 30,000 screens. Tickets for all shows, all formats will be no more than $4. Concession discounts are up to each exhibitor.
At last year’s event — which was held later, on the Saturday of Labor Day weekend — tickets were $3. In the midst of a slow Covid-recovery for exhibition, it brought 8.1 million people to theaters and grossed $24 million – up 8% from the previous Saturday. It was the highest-attended day for movies in 2022.
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